He loves his cereal. We had a hard time deciding if we should start it before six months. Even though they say you shouldn"t, he had reached all of the appropriate milestones. He is just such a hungry little boy. He stopped sleeping through the night and wanted to eat every 2 hours again so I started giving it to him at night and he does awesome. These pics were taken the 3rd time I fed it to him and he was about 4 and a half months. He is 5 and a half months now and I just started feeding it to him in the morning as well.